Skip to content (Press Enter)

The SaaS Multiplier Method

The fastest & most reliable way to multiply your SaaS PPC Profits

  • What is the SaaS Multiplier Method?
  • About Me
  • How I can help you
  • Blog
  • What is the SaaS Multiplier Method?
  • About Me
  • How I can help you
  • Blog
Home>Blog>marketing strategy

Category: marketing strategy

Can you really double your business in 60 days?

I saw an interesting post on LinkedIn recently. It said: “Had a conversation yesterday with the CEO of a 30 million dollar company. He wants to grow from $30 to $60 million in 60 days. What do you think?” Here was my reply: “It depends …

Read More
January 12, 2022 By Steve

How to get the greatest gains in your SaaS marketing

Kevin Kelly, the founder of Wired magazine, recently wrote: “All the greatest gains in life — in wealth, relationships, or knowledge —come from the magic of compounding interest — amplifying small steady gains. All you need for abundance is to keep adding 1% more than …

Read More
January 3, 2022January 3, 2022 By Steve

When is it ok to run PPC ads that lose money?

Many SaaS companies seem happy to run PPC campaigns that lose money. And I don’t mean “Take a few years to recoup the ad cost.” I mean they never recoup that cost and the company knows that. So is this just bad business, or is …

Read More
July 23, 2021 By Steve

How to get the greatest gains in your SaaS PPC marketing

Kevin Kelly, the founder of Wired magazine, recently wrote: “All the greatest gains in life — in wealth, relationships, or knowledge —come from the magic of compounding interest — amplifying small steady gains. All you need for abundance is to keep adding 1% more than …

Read More
May 13, 2021August 3, 2021 By Steve

Is your CMO secretly sabotaging your business?

Let me tell you a story. (This has happened to me twice.)  A SaaS company hires me to manage their PPC and I discover that a large chunk of their ad spend is generating low-value trialists that rarely convert to paid users. So I go …

Read More
April 27, 2021July 14, 2021 By Steve

Why SaaS Marketing is like eating hot dogs

In 2001, a skinny kid called Takeru Kobayashi transformed the world of competitive hot dog eating. Takeru ate 50 hot dogs in 12 minutes, smashing the previous record of 25.5.  When asked how he was able to beat the record by such a margin, he …

Read More
April 2, 2021April 2, 2021 By Steve

What everyone gets wrong about Groundhog Day

If you’ve seen Groundhog Day, chances are, you misunderstood something. (Don’t worry, I did, too.) You see, most people think that Bill Murray’s character – Phil the weatherman – is stuck reliving the same day over and over for a few months, or maybe a …

Read More
February 2, 2021 By Steve

This kind of marketing costs $43,000 a day

Imagine that, every day, a guy turns up at your desk with a briefcase. He opens the briefcase. It’s filled with $100 bills. 500 of them. He takes the briefcase and dumps the money all over your desk, and says, ‘That’s $50,000. I’ll be back …

Read More
February 1, 2021February 2, 2021 By Steve

Why you shouldn’t fix your marketing problems

The other day, I was listening to an audiobook where the author said something interesting. He said the reason poor people stay poor is that they’re focused on fixing their debt, rather than creating wealth.  So even if they succeed – and pay off their …

Read More
January 19, 2021January 19, 2021 By Steve

The Stringer Bell secret to SaaS success

Recently, I’ve been re-watching clips of The Wire on youtube. My favourite is where Stringer is explaining the new business model to his foot soldiers. You can watch it here:     They’re focused on how many street corners they can control, how to protect …

Read More
November 5, 2020January 10, 2021 By Steve

Posts navigation

1 2

Recent Posts

  • 12 Rules for Google Ads
  • How to play the game of PPC on easy mode
  • This PPC scam is a hoot
  • It’s this 5% that’ll kill you
  • SaaS founders and VCs are getting their faces ripped off

Archives

  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • May 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • October 2016
  • November 2015
  • October 2015

Categories

  • bidding
  • business
  • business strategy
  • conversion rate optimization
  • copywriting
  • data analysis
  • facebook ads
  • landing pages
  • marketing strategy
  • onboarding
  • ppc
  • PPC Strategy
  • retention
  • saas strategy
  • seo
  • Uncategorized
  • vc
Copyright © 2023 The SaaS Multiplier Method. Book Landing Page | Developed By Rara Theme. Powered by WordPress.

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

The SaaS Multiplier Method
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.