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How to use a zwischenseite to increase your SaaS signups

Those Germans… they have a word for everything. One of my favourites is “zugzwang.” It literally means “compulsion to move.” In chess, it’s used to mean a situation where any move you make will destroy your position. And, because you’re forced to make a move – you can’t just pass – you end up self-destructing. Another German chess term is…

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