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Home>Blog>copywriting

Category: copywriting

How to write PPC ads that arouse intense interest

In this blog post, I’m going to share a key lesson about ad writing – and one that’s particularly relevant to SaaS PPC. It’s based on a book written 54 years ago. That book is Breakthrough Advertising by Eugene Schwartz, and it’s been described as …

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February 23, 2021 By Steve

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