The fastest & most reliable way to multiply your SaaS PPC Profits
Did they have “lines” at your school? It’s when, as a punishment, you’re forced to write out the same sentence over and over again. (Like Bart does at the start of each episode of the Simpsons.) I remember being given lines twice – both times …
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Imagine you have an unknown product, and your goal is to become the world leader within 4 years…. Even though you don’t have much money … And your product really isn’t any better than your competitors’ … And, on top of that, your product is …
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“As I stepped out upon the landing, my heart was already down the stairs.” Those may be the greatest opening lines in the history of pop music. They’re from the song Next Time Around, by Elvis Costello. And Elvis is a master of the opening …
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In this blog post, I’m going to share a key lesson about ad writing – and one that’s particularly relevant to SaaS PPC. It’s based on a book written 54 years ago. That book is Breakthrough Advertising by Eugene Schwartz, and it’s been described as …
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