marketing strategy

Is SaaS Blogging a waste of time?

I get it. You write blog posts – making sure they’re focused around a long-tail keyword – and they’ll get rankings and bring in traffic. Maybe not a ton of traffic, but a dribble of visitors each week… and some of those visitors will sign up for a free trial. Nice theory, shame about the reality. The reality is that,…

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PPC Strategy

Stop me if you’ve heard this one before

You’ve probably heard this story before, but it’s important. It goes like this… A ship’s engine wouldn’t start, so the captain called a retired engineer. The engineer came over, asked about the problem, put his hands on a few pipes to see if they were warm, took out a small hammer, tapped it on a valve and the engine started…

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