If you met someone at a party and, without any prompting, they told you their motto was, “Don’t kill hitchhikers,” what would you think? Me? I’d be wondering how many hitchhikers they’d killed. So… When I first heard Google’s motto was “Don’t be evil,” I …Read More
Is SaaS Blogging a waste of time?
I get it. You write blog posts – making sure they’re focused around a long-tail keyword – and they’ll get rankings and bring in traffic. Maybe not a ton of traffic, but a dribble of visitors each week… and some of those visitors will sign …Read More
Stop me if you’ve heard this one before
You’ve probably heard this story before, but it’s important. It goes like this… A ship’s engine wouldn’t start, so the captain called a retired engineer. The engineer came over, asked about the problem, put his hands on a few pipes to see if they were …Read More