data analysis

4 Questions to ask before buying a SaaS Company

About 10 years ago, I saw something I thought was weird. Here’s what happened… A SaaS client of mine was bought by a company in a related vertical. No big deal. Nothing unusual about that. Happens all the time. Unsurprisingly, the purchasers said that, before the deal was finalised, they’d do their due diligence. Good idea. After all, they were…

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PPC Strategy

Does CPA bidding work for SaaS companies?

I was doing some PPC consulting for a SaaS company recently. And one of the questions they had was about CPA bidding in Google Ads. They’d recently switched from CPC to CPA, but weren’t sure if that worked with their SAAS model. They knew it was producing more conversions and a lower cost/conversion. But, because their product had 3 very…

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