PPC Strategy

Does CPA bidding work for SaaS companies?

I was doing some PPC consulting for a SaaS company recently. And one of the questions they had was about CPA bidding in Google Ads. They’d recently switched from CPC to CPA, but weren’t sure if that worked with their SAAS model. They knew it was producing more conversions and a lower cost/conversion. But, because their product had 3 very…

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