data analysis

The Most Heartbreaking Metric in SaaS

I have a question for you. Imagine a SaaS company where… So what’s their conversion rate? Most SaaS founders or CMOs would say it’s 15% of 4.5% – i.e. 0.675%. That’s the percentage of visitors who became customers. That’s the most important number, right? The conversion from click to paid. Well… It’s a very important number, for sure. But, there…

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data analysis

4 Questions to ask before buying a SaaS Company

About 10 years ago, I saw something I thought was weird. Here’s what happened… A SaaS client of mine was bought by a company in a related vertical. No big deal. Nothing unusual about that. Happens all the time. Unsurprisingly, the purchasers said that, before the deal was finalised, they’d do their due diligence. Good idea. After all, they were…

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