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Home>2020>November

Month: November 2020

How SaaS Traffic Really Works

Today I was watching a presentation by email copywriting expert, Ian Stanley. He was talking about leverage and said, “Let’s say that your salesletter is currently making $100,000 a month. Well, it just so happens that a 20% little lift in that salesletter allows you …

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November 25, 2020December 29, 2020 By Steve

Are you making this mistake with your signup form?

It’s not the “cool” way to do things, but I don’t care.  The truth is, if you have a free trial sign up form, and someone completes it, they should be taken to a different url. Why? Three reasons: #1: It’s easier to track.  Yes, …

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November 15, 2020January 2, 2021 By Steve

The Stringer Bell secret to SaaS success

Recently, I’ve been re-watching clips of The Wire on youtube. My favourite is where Stringer is explaining the new business model to his foot soldiers. You can watch it here:     They’re focused on how many street corners they can control, how to protect …

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November 5, 2020January 10, 2021 By Steve

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