What everyone gets wrong about Groundhog Day

If you’ve seen Groundhog Day, chances are, you misunderstood something.

(Don’t worry, I did, too.)

You see, most people think that Bill Murray’s character – Phil the weatherman – is stuck reliving the same day over and over for a few months, or maybe a year.

But, according to the film’s director, Harold Ramis, it was more like 30 or 40 years.

That means he re-lived the same day over 10,000 times.

To me, that puts a very different spin on things. It makes the movie feel a lot darker. 

Fortunately, in business, we don’t have to get stuck doing the same thing with no progress… unless we choose to. 

We always have the chance to test different approaches, to learn, to move on. 

And, if we do that, at the end of a year, our business will look very different to how it was at the start of the year.

So, if that’s the case, how come so many SaaS companies find progress slow going?

Oftentimes whatever growth they get is because they’re in a growing niche, rather than because they’re growing their market share.

And, when the niche stops growing – or some serious new competitors turn up – they soon find their market share shrinking.

So how do you avoid this? How do you avoid getting stuck in the SaaS equivalent of Groundhog Day?

Well, that’s the question I answer in my book, The SaaS Multiplier Method.

And you can download your free copy here.

All the best,

Steve Gibson