I do one thing… for one group of people.
I multiply the PPC profits of SaaS companies.
If that describes who you are and what you want, great!
So what exactly do I do?
I do the things that increase PPC profits. That means…
PPC Optimisation All the stuff “normal” ppc managers do – from account structure, quality score optimisation, bid optimisation, ad testing, keyword research… as I said, all the stuff.
Conversion rate optimisation of landing pages, forms and funnels.
Copywriting for customer onboarding and retention. That can be your homepage, your ppc landing pages, form pages, emails, explainer pages. Anything that either increases conversion or increases the lifetime value of your customers and trialists.
Marketing strategy to uncover ways to improve every step of your funnel.
Data analysis – So you know what ROAS you’re getting from each segment of your PPC. That means you’re not over-paying for low value signups, while under-bidding for the most valuable prospects.
Where do I do it? (Where are you based?)
I can work in one of two ways: I can work remotely, or I can move to your city and work in-house.
Now, it won’t surprise you that I can do better work – and faster – if I’m in-house.
Nor will it surprise you that it’ll also be more expensive… unless you understand opportunity cost, in which case, it’s a lot cheaper.
As a European, I have the freedom to relocate and work anywhere within the EU. (And, as a Brit, I’ve no idea for how long I’ll have that freedom – so get me while you can.)
So, basically, if you’re based in one of Europe’s many great cities, it’s probably not a problem – as long as your office is English-speaking.
How long does it take to implement the SaaS Multiplier Strategy?
That depends on you…
If I’m working full-time for your business and you let me work at full speed, you should see extraordinary results within 6 months.
Why 6 months?
Because it takes a month or two to fully understand your business, model exactly what’s going on in your funnel, study your prospects, analyse your competitors, and optimise your PPC.
And that leaves me 4 or 5 months where I can come up with a ton of test ideas and split-test the hell out of them.
But that’s all conditional on you. If you’re the sort of client that likes to spend a month debating whether or not an idea will work – rather than just testing it – then that’ll slow the test phase to a crawl.
You’ll still see good results – far better than you’re used to. But nothing compared to those you’d get if you fully committed to the project.