PPC Strategy

You want Caressa Dick, because Ivana Humpalot?

I was watching the UK gameshow, Pointless, the other day. One of the contestants said the name of the Metropolitan Police Commissioner was “Caressa Dick.” He was close. Her actual name is Cressida Dick. (“Caressa Dick” sounds like a character in an Austin Powers movie. Maybe a close friend of Ivana Humpalot?) Sadly, “close” doesn’t pay the bills and it…

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data analysis

The Most Heartbreaking Metric in SaaS

I have a question for you. Imagine a SaaS company where… So what’s their conversion rate? Most SaaS founders or CMOs would say it’s 15% of 4.5% – i.e. 0.675%. That’s the percentage of visitors who became customers. That’s the most important number, right? The conversion from click to paid. Well… It’s a very important number, for sure. But, there…

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PPC Strategy

Are you a marketing fox or a marketing hedgehog?

A while back, I heard a Russian say: “The fox knows many little things but the hedgehog knows the one big thing.” Now, if you’re wondering what that means, you’re not the only one. I’ve googled it and I’m none the wiser. But that isn’t going to stop me writing about it… You see, there are many marketers who know…

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vc

What VCs need to know about PPC

Maybe we should start with the question: Why do VCs need to know about PPC? Well, if you’re trying to evaluate the potential of a SaaS company, it’s useful to know how much money that company could make from Google Ads… and what headwinds will restrict that earning potential. So, in this article, I’m going to cover a few key…

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business strategy

My personal experience of the Coronavirus

I didn’t know what to expect. Would everyone be walking around in facemasks? Or would the city be a ghost town? What about the supermarkets? Would the shelves be empty? I had no idea until I arrived in Turin on Monday. And what did I find? Everything was normal. Sure, you’d occasionally see someone in a mask. But most people…

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