How SaaS Traffic Really Works

Today I was watching a presentation by email copywriting expert, Ian Stanley. He was talking about leverage and said, “Let’s say that your salesletter is currently making $100,000 a month. Well, it just so happens that a 20% little lift in that salesletter allows you …

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How to make your SaaS landing pages glow

I’m currently living in Berlin, so I’ve been learning German. And, I have to say, I love the way so many German words are combinations of other words.  Sometimes it’s very logical. Like “Unterhosenbügler” – someone who irons their underpants. But other times it’s quite …

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