What VCs need to know about PPC

Maybe we should start with the question: Why do VCs need to know about PPC? Well, if you’re trying to evaluate the potential of a SaaS company, it’s useful to know how much money that company could make from Google Ads… and what headwinds will restrict that earning potential. So, in this article, I’m going to cover a few key…

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business strategy

My personal experience of the Coronavirus

I didn’t know what to expect. Would everyone be walking around in facemasks? Or would the city be a ghost town? What about the supermarkets? Would the shelves be empty? I had no idea until I arrived in Turin on Monday. And what did I find? Everything was normal. Sure, you’d occasionally see someone in a mask. But most people…

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