‘”The fuckin’ frogs are getting their faces ripped off.” That line — uttered by someone called “The Human Piranha” — is from Michael Lewis’ book, Liar’s Poker — about his time working for Salomon Brothers. (I once met someone who worked for Salomon. It turns …
Read More“It’s all fun and games till someone loses an eye” – Elon Musk
OK…no more Mr Nice Guy. From now on, if you want to hire me to manage – or consult on – your Google Ads, the price is €x. If you want to hire me because you’ve got serious PPC problems – and your current PPC …
Read MoreHow SaaS companies lose PPC competitiveness
There’s a joke: Q: How did you go bankrupt? A: Slowly at first, then all at once. And that’s a good analogy of how companies go from success to failure with Google Ads. It’s a gradual process…followed by falling off a cliff. And, in this …
Read More“My big secret for Google Ads success”
I saw this on social media the other day: “My big secret for Google Ads success? It’s not audience bid modifiers, it’s not smart bidding, it’s not ad copy. It’s SCRUBBING YOUR DANG SEARCH TERMS! That’s the meat of what you should be doing on …
Read MoreHow losing your sense of smell could be costing you conversions
There’s an idea in online marketing called “ad scent.” Let me explain… Let’s say you’re using Google Ads. Someone does a search for one of your keywords, sees your ad, and clicks on it. That’s the start of a conversation. When he reaches your landing …
Read MoreCan you really double your business in 60 days?
I saw an interesting post on LinkedIn recently. It said: “Had a conversation yesterday with the CEO of a 30 million dollar company. He wants to grow from $30 to $60 million in 60 days. What do you think?” Here was my reply: “It depends …
Read More10 things SaaS CMOs need to know about Google Ads
Here are 10 things SaaS CMO’s should know about Google Ads: #1: Ad position is the #1 predictor of click rate. Ads that show near the top of the page get 8-15x as many clicks as ads near the bottom. #2: Ad position is based …
Read MoreHow to get the greatest gains in your SaaS marketing
Kevin Kelly, the founder of Wired magazine, recently wrote: “All the greatest gains in life — in wealth, relationships, or knowledge —come from the magic of compounding interest — amplifying small steady gains. All you need for abundance is to keep adding 1% more than …
Read MoreHow to grow your business with “Disastrous” thinking
Chances are, you’ve never heard of the Disaster Artists podcast. It’s two Irish guys talking about how they’d survive various horror/disaster movies. For example, they’d survive the Purge by leaving America for a few days and going to Canada. (Sounds like a good idea.) They …
Read MoreWhy focus isn’t all it’s cracked up to be
Did they have “lines” at your school? It’s when, as a punishment, you’re forced to write out the same sentence over and over again. (Like Bart does at the start of each episode of the Simpsons.) I remember being given lines twice – both times …
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