The fastest & most reliable way to multiply your SaaS PPC Profits
Recently, I’ve been re-watching clips of The Wire on youtube. My favourite is where Stringer is explaining the new business model to his foot soldiers. You can watch it here: They’re focused on how many street corners they can control, how to protect …
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Have you seen the movie Payback, starring Mel Gibson? (Or, as I call him, “Cousin Mel.”) In it, Cousin Mel plays a criminal who goes to war with a crime syndicate because one of their guys cheated him out of his half of a $140,000 …
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I’m currently living in Berlin, so I’ve been learning German. And, I have to say, I love the way so many German words are combinations of other words. Sometimes it’s very logical. Like “Unterhosenbügler” – someone who irons their underpants. But other times it’s quite …
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“Number 2. Turn left. Turn left.” I pulled on my left parachute cord and started turning left. “Too far.” And that was the last I heard from him. His job was to guide us down – via earpieces in our helmets – so we landed …
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There are four kinds of business: stars, cash cows, dogs and question marks. That’s according to Richard Koch – who’s made $300m from investing in what he calls “Star” businesses. So, what are star businesses? Why are they so successful? And what happens if your …
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If you met someone at a party and, without any prompting, they told you their motto was, “Don’t kill hitchhikers,” what would you think? Me? I’d be wondering how many hitchhikers they’d killed. So… When I first heard Google’s motto was “Don’t be evil,” I …
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I get it. You write blog posts – making sure they’re focused around a long-tail keyword – and they’ll get rankings and bring in traffic. Maybe not a ton of traffic, but a dribble of visitors each week… and some of those visitors will sign …
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You’ve probably heard this story before, but it’s important. It goes like this… A ship’s engine wouldn’t start, so the captain called a retired engineer. The engineer came over, asked about the problem, put his hands on a few pipes to see if they were …
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There’s a problem SaaS marketers have that most marketers don’t. What is it? Well, rather than explain directly, I’ll give you a story… A few years ago, an English journalist interviewed New England Patriots owner – and massage parlor enthusiast – Robert Kraft. Kraft was …
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Don’t worry, this isn’t going to get political… Earlier this week, I bet Biden won’t win the election. Why? Because… He’s heavy odds-on to win. There are so many things that can go wrong for him. These are the kinds of bets I love: I …
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