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Why you shouldn’t fix your marketing problems

The other day, I was listening to an audiobook where the author said something interesting. He said the reason poor people stay poor is that they’re focused on fixing their debt, rather than creating wealth.  So even if they succeed – and pay off their …

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January 19, 2021January 19, 2021 By Steve

Are your landing pages “on the spectrum”?

I see this all the time… I’ll do a search. I’ll see an ad that’s relevant to my search. I’ll click that ad… … and the landing page is about something else. I’ll give you an example, I searched for “supply chain management.” I saw …

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January 12, 2021 By Steve

What SaaS companies can learn from Uber’s $100m ad fraud

You may have heard Uber is suing multiple ad networks for fraud. According to the rideshare company, they discovered $100m out of their $150m PPC ad budget was wasted on “low-quality or fraudulent” ads. Here’s my take on this (as a PPC guy with 14 …

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January 7, 2021 By Steve

Eskimos have 30 words for SaaS

“Do you have Eskimos in Scotland?” I’ve been asked some strange questions on dates, but that one particularly stands out. And the girl wasn’t stupid. She’d just completed a maths degree at one of the world’s top universities. (It was recently ranked #3 in the …

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January 6, 2021January 6, 2021 By Steve

Why you’re looking for the wrong things in a PPC manager…

Let me tell you a story… Many decades ago, I worked as a computer programmer.  Our team was chronically understaffed – we had 7 people, but needed 10 – so the company ran an ad to attract programmers. The ad listed the qualifications we were …

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December 28, 2020December 29, 2020 By Steve

Do you make this “Emily in Paris” mistake with your on-boarding?

I have a confession. I watched the first episode of Emily in Paris. I’m not proud of it, but was in quarantine at the time and had a lot of time to kill. For me, the highlight of the episode was what I call “the …

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December 17, 2020December 29, 2020 By Steve

Amazon can get away with this, but can you?

Yesterday, I wanted to buy something from Amazon. It was my first time using amazon.de, but I used amazon.fr and amazon.it when I was living in France and Italy earlier this year, so I didn’t expect any problems. But, this time, I got stumped. You …

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December 2, 2020December 29, 2020 By Steve

How SaaS Traffic Really Works

Today I was watching a presentation by email copywriting expert, Ian Stanley. He was talking about leverage and said, “Let’s say that your salesletter is currently making $100,000 a month. Well, it just so happens that a 20% little lift in that salesletter allows you …

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November 25, 2020December 29, 2020 By Steve

Are you making this mistake with your signup form?

It’s not the “cool” way to do things, but I don’t care.  The truth is, if you have a free trial sign up form, and someone completes it, they should be taken to a different url. Why? Three reasons: #1: It’s easier to track.  Yes, …

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November 15, 2020January 2, 2021 By Steve

The Stringer Bell secret to SaaS success

Recently, I’ve been re-watching clips of The Wire on youtube. My favourite is where Stringer is explaining the new business model to his foot soldiers. You can watch it here:     They’re focused on how many street corners they can control, how to protect …

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November 5, 2020January 10, 2021 By Steve

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Recent Posts

  • Why you shouldn’t fix your marketing problems
  • Are your landing pages “on the spectrum”?
  • What SaaS companies can learn from Uber’s $100m ad fraud
  • Eskimos have 30 words for SaaS
  • Why you’re looking for the wrong things in a PPC manager…

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