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Why SaaS Marketing is like eating hot dogs

In 2001, a skinny kid called Takeru Kobayashi transformed the world of competitive hot dog eating. Takeru ate 50 hot dogs in 12 minutes, smashing the previous record of 25.5.  When asked how he was able to beat the record by such a margin, he …

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April 2, 2021April 2, 2021 By Steve

Are you selling SaaS to hermaphrodites?

In my statistician days, I used to say, “The average person is half man, half woman… but you don’t get a lot of hermaphrodites.” Now, these days that would probably get me cancelled for being hermaphrodite-phobic, so I guess I need to find a new …

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March 23, 2021March 23, 2021 By Steve

How to write PPC ads that arouse intense interest

In this blog post, I’m going to share a key lesson about ad writing – and one that’s particularly relevant to SaaS PPC. It’s based on a book written 54 years ago. That book is Breakthrough Advertising by Eugene Schwartz, and it’s been described as …

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February 23, 2021 By Steve

What everyone gets wrong about Groundhog Day

If you’ve seen Groundhog Day, chances are, you misunderstood something. (Don’t worry, I did, too.) You see, most people think that Bill Murray’s character – Phil the weatherman – is stuck reliving the same day over and over for a few months, or maybe a …

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February 2, 2021 By Steve

This kind of marketing costs $43,000 a day

Imagine that, every day, a guy turns up at your desk with a briefcase. He opens the briefcase. It’s filled with $100 bills. 500 of them. He takes the briefcase and dumps the money all over your desk, and says, ‘That’s $50,000. I’ll be back …

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February 1, 2021February 2, 2021 By Steve

“My SaaS product isn’t getting traction. What should I do?”

“My SaaS product isn’t getting traction. Should I bail?” It’s a good question: if your product isn’t getting traction, should you quit? Or keep going? The SaaS gurus will tell you to keep going. They’ll say that they, too, had struggles. But they kept going …

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January 26, 2021January 26, 2021 By Steve

Why you shouldn’t fix your marketing problems

The other day, I was listening to an audiobook where the author said something interesting. He said the reason poor people stay poor is that they’re focused on fixing their debt, rather than creating wealth.  So even if they succeed – and pay off their …

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January 19, 2021January 19, 2021 By Steve

Are your landing pages “on the spectrum”?

I see this all the time… I’ll do a search. I’ll see an ad that’s relevant to my search. I’ll click that ad… … and the landing page is about something else. I’ll give you an example, I searched for “supply chain management.” I saw …

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January 12, 2021 By Steve

What SaaS companies can learn from Uber’s $100m ad fraud

You may have heard Uber is suing multiple ad networks for fraud. According to the rideshare company, they discovered $100m out of their $150m PPC ad budget was wasted on “low-quality or fraudulent” ads. Here’s my take on this (as a PPC guy with 14 …

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January 7, 2021 By Steve

Eskimos have 30 words for SaaS

“Do you have Eskimos in Scotland?” I’ve been asked some strange questions on dates, but that one particularly stands out. And the girl wasn’t stupid. She’d just completed a maths degree at one of the world’s top universities. (It was recently ranked #3 in the …

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January 6, 2021January 6, 2021 By Steve

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Recent Posts

  • Why SaaS Marketing is like eating hot dogs
  • Are you selling SaaS to hermaphrodites?
  • How to write PPC ads that arouse intense interest
  • What everyone gets wrong about Groundhog Day
  • This kind of marketing costs $43,000 a day

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