I have a confession. I watched the first episode of Emily in Paris. I’m not proud of it, but was in quarantine at the time and had a lot of time to kill. For me, the highlight of the episode was what I call “the …Read More
Is your SaaS onboarding folklore or “folk bore”?
When Taylor Swift put out her latest album – Folklore – the twitter hot-takers jumped all over it. One of the less imaginative put downs was, “Folklore? More like folk bore.” My take? It’s a grower. During each listen, a different song stood out. And, …Read More
A simple way to get your trialists to engage with your SaaS software
In the copywriting world, we say, “A confused mind doesn’t buy.” If we were to translate this to the SaaS world, it would be, “A confused mind doesn’t try.” What do I mean? OK, let’s say your SaaS product does 10 things for your users. …Read More