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Google Ad formatting – the rich get richer?

Have you looked at Google’s search results recently? If so, you might have noticed the big difference between the top ad and the next 3 ads.  Here’s a screenshot for the search “amazon seller software” As you can see, the top ad gets two lines of text and multi-line sitelink extensions. The next 3 ads – Junglescout, Sellics and Zonguru…

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