In this blog post, I’m going to share a key lesson about ad writing – and one that’s particularly relevant to SaaS PPC. It’s based on a book written 54 years ago. That book is Breakthrough Advertising by Eugene Schwartz, and it’s been described as …
Read MoreWhat everyone gets wrong about Groundhog Day
If you’ve seen Groundhog Day, chances are, you misunderstood something. (Don’t worry, I did, too.) You see, most people think that Bill Murray’s character – Phil the weatherman – is stuck reliving the same day over and over for a few months, or maybe a …
Read MoreThis kind of marketing costs $43,000 a day
Imagine that, every day, a guy turns up at your desk with a briefcase. He opens the briefcase. It’s filled with $100 bills. 500 of them. He takes the briefcase and dumps the money all over your desk, and says, ‘That’s $50,000. I’ll be back …
Read More“My SaaS product isn’t getting traction. What should I do?”
“My SaaS product isn’t getting traction. Should I bail?” It’s a good question: if your product isn’t getting traction, should you quit? Or keep going? The SaaS gurus will tell you to keep going. They’ll say that they, too, had struggles. But they kept going …
Read MoreWhy you shouldn’t fix your marketing problems
The other day, I was listening to an audiobook where the author said something interesting. He said the reason poor people stay poor is that they’re focused on fixing their debt, rather than creating wealth. So even if they succeed – and pay off their …
Read MoreAre your landing pages “on the spectrum”?
I see this all the time… I’ll do a search. I’ll see an ad that’s relevant to my search. I’ll click that ad… … and the landing page is about something else. I’ll give you an example, I searched for “supply chain management.” I saw …
Read MoreWhat SaaS companies can learn from Uber’s $100m ad fraud
You may have heard Uber is suing multiple ad networks for fraud. According to the rideshare company, they discovered $100m out of their $150m PPC ad budget was wasted on “low-quality or fraudulent” ads. Here’s my take on this (as a PPC guy with 14 …
Read MoreEskimos have 30 words for SaaS
“Do you have Eskimos in Scotland?” I’ve been asked some strange questions on dates, but that one particularly stands out. And the girl wasn’t stupid. She’d just completed a maths degree at one of the world’s top universities. (It was recently ranked #3 in the …
Read MoreWhy you’re looking for the wrong things in a PPC manager…
Let me tell you a story… Many decades ago, I worked as a computer programmer. Our team was chronically understaffed – we had 7 people, but needed 10 – so the company ran an ad to attract programmers. The ad listed the qualifications we were …
Read MoreDo you make this “Emily in Paris” mistake with your on-boarding?
I have a confession. I watched the first episode of Emily in Paris. I’m not proud of it, but was in quarantine at the time and had a lot of time to kill. For me, the highlight of the episode was what I call “the …
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