The fastest & most reliable way to multiply your SaaS PPC Profits
If you’ve seen Groundhog Day, chances are, you misunderstood something. (Don’t worry, I did, too.) You see, most people think that Bill Murray’s character – Phil the weatherman – is stuck reliving the same day over and over for a few months, or maybe a …
Read More
Imagine that, every day, a guy turns up at your desk with a briefcase. He opens the briefcase. It’s filled with $100 bills. 500 of them. He takes the briefcase and dumps the money all over your desk, and says, ‘That’s $50,000. I’ll be back …
Read More
“My SaaS product isn’t getting traction. Should I bail?” It’s a good question: if your product isn’t getting traction, should you quit? Or keep going? The SaaS gurus will tell you to keep going. They’ll say that they, too, had struggles. But they kept going …
Read More
The other day, I was listening to an audiobook where the author said something interesting. He said the reason poor people stay poor is that they’re focused on fixing their debt, rather than creating wealth. So even if they succeed – and pay off their …
Read More
I see this all the time… I’ll do a search. I’ll see an ad that’s relevant to my search. I’ll click that ad… … and the landing page is about something else. I’ll give you an example, I searched for “supply chain management.” I saw …
Read More
You may have heard Uber is suing multiple ad networks for fraud. According to the rideshare company, they discovered $100m out of their $150m PPC ad budget was wasted on “low-quality or fraudulent” ads. Here’s my take on this (as a PPC guy with 14 …
Read More
“Do you have Eskimos in Scotland?” I’ve been asked some strange questions on dates, but that one particularly stands out. And the girl wasn’t stupid. She’d just completed a maths degree at one of the world’s top universities. (It was recently ranked #3 in the …
Read More
Let me tell you a story… Many decades ago, I worked as a computer programmer. Our team was chronically understaffed – we had 7 people, but needed 10 – so the company ran an ad to attract programmers. The ad listed the qualifications we were …
Read More
I have a confession. I watched the first episode of Emily in Paris. I’m not proud of it, but was in quarantine at the time and had a lot of time to kill. For me, the highlight of the episode was what I call “the …
Read More
Yesterday, I wanted to buy something from Amazon. It was my first time using amazon.de, but I used amazon.fr and amazon.it when I was living in France and Italy earlier this year, so I didn’t expect any problems. But, this time, I got stumped. You …
Read More