The fastest & most reliable way to multiply your SaaS PPC Profits
Imagine you have an unknown product, and your goal is to become the world leader within 4 years…. Even though you don’t have much money … And your product really isn’t any better than your competitors’ … And, on top of that, your product is …
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“We’re in the kitchen and my wife told me our son needs a new bike. Five minutes later, I see an ad for kids’ bikes on my phone…” Ever had something like this happen to you? Maybe you think your phone is spying on you. …
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“As I stepped out upon the landing, my heart was already down the stairs.” Those may be the greatest opening lines in the history of pop music. They’re from the song Next Time Around, by Elvis Costello. And Elvis is a master of the opening …
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In a SaaS discussion group, I saw this: “SEO agencies are telling me ‘You have to be patient, pay us for at least 6 month and you will see the results.’ Is that right?” And, of course, a bunch of SEOs jumped on the thread …
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For SaaS companies, PPC marketing presents some unique challenges. That’s because SaaS funnels are longer and more complex than for most non-SaaS businesses. This means it’s harder to track conversions – and calculate the return you’re getting on your PPC marketing. Common mistakes SaaS companies …
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I thought it would be an interesting experiment to see how Hubspot’s homepage has changed over the last 12 months. After all, this is a hugely successful SaaS company – and has been for a long time. So how much better can they get? So, …
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Many SaaS companies seem happy to run PPC campaigns that lose money. And I don’t mean “Take a few years to recoup the ad cost.” I mean they never recoup that cost and the company knows that. So is this just bad business, or is …
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“I want my ad to show at the top of the page on Google.” That statement can be either a good goal…or a red flag. It’s a good goal if the client sees this as a process – and is willing to do what it …
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There are some professions where the more experience you have, the more confident you are. Conversion rate optimisation is not one of them. In fact, a few days ago, I told a client, “I’ve run too many split-tests to ever predict what will or won’t …
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I saw a question on a SaaS forum recently. It was: “I’ve been advised by a google rep to test Target ROAS. I don’t want to mess up my current Target CPA campaign. What should I do?” Here’s what I replied: “#1: Google ‘reps’ aren’t …
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