The fastest & most reliable way to multiply your SaaS PPC Profits
I want to explain something most SaaS companies don’t seem to get. I call it the “3-way SaaS sale.” Let me explain… When your prospect arrives at your site, he has 3 choices: #1: He can sign up for your software #2: He can sign …
Read MoreHave you looked at Google’s search results recently? If so, you might have noticed the big difference between the top ad and the next 3 ads. Here’s a screenshot for the search “amazon seller software” As you can see, the top ad gets two lines …
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When Taylor Swift put out her latest album – Folklore – the twitter hot-takers jumped all over it. One of the less imaginative put downs was, “Folklore? More like folk bore.” My take? It’s a grower. During each listen, a different song stood out. And, …
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I was watching the UK gameshow, Pointless, the other day. One of the contestants said the name of the Metropolitan Police Commissioner was “Caressa Dick.” He was close. Her actual name is Cressida Dick. (“Caressa Dick” sounds like a character in an Austin Powers movie. …
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I have a question for you. Imagine a SaaS company where… So what’s their conversion rate? Most SaaS founders or CMOs would say it’s 15% of 4.5% – i.e. 0.675%. That’s the percentage of visitors who became customers. That’s the most important number, right? The …
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Those Germans… they have a word for everything. One of my favourites is “zugzwang.” It literally means “compulsion to move.” In chess, it’s used to mean a situation where any move you make will destroy your position. And, because you’re forced to make a move …
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The other day, I heard a podcaster make a really interesting point. He said: “Building your following on Twitter or Youtube or Facebook is like renting an apartment from a crazy landlord who’s willing to rip up the lease at any moment. You need to …
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In the copywriting world, we say, “A confused mind doesn’t buy.” If we were to translate this to the SaaS world, it would be, “A confused mind doesn’t try.” What do I mean? OK, let’s say your SaaS product does 10 things for your users. …
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During the space programme, NASA spent years and millions of dollars developing a pen that would write upside down and in a vacuum. The Soviets just used a pencil. You see, how you look at a problem depends on how you define that problem. If …
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“We’ve got him.” Slim had been hustling them at table tennis for months. He’d taken them for quite a bit of money. But now they were going to win it all back – and then some. That’s because Slim had agreed to a big-money game …
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