The fastest & most reliable way to multiply your SaaS PPC Profits
Here are 10 things SaaS CMO’s should know about Google Ads: #1: Ad position is the #1 predictor of click rate. Ads that show near the top of the page get 8-15x as many clicks as ads near the bottom. #2: Ad position is based …
Read More
Kevin Kelly, the founder of Wired magazine, recently wrote: “All the greatest gains in life — in wealth, relationships, or knowledge —come from the magic of compounding interest — amplifying small steady gains. All you need for abundance is to keep adding 1% more than …
Read More
Chances are, you’ve never heard of the Disaster Artists podcast. It’s two Irish guys talking about how they’d survive various horror/disaster movies. For example, they’d survive the Purge by leaving America for a few days and going to Canada. (Sounds like a good idea.) They …
Read More
Did they have “lines” at your school? It’s when, as a punishment, you’re forced to write out the same sentence over and over again. (Like Bart does at the start of each episode of the Simpsons.) I remember being given lines twice – both times …
Read More
Imagine you have an unknown product, and your goal is to become the world leader within 4 years…. Even though you don’t have much money … And your product really isn’t any better than your competitors’ … And, on top of that, your product is …
Read More
“We’re in the kitchen and my wife told me our son needs a new bike. Five minutes later, I see an ad for kids’ bikes on my phone…” Ever had something like this happen to you? Maybe you think your phone is spying on you. …
Read More
“As I stepped out upon the landing, my heart was already down the stairs.” Those may be the greatest opening lines in the history of pop music. They’re from the song Next Time Around, by Elvis Costello. And Elvis is a master of the opening …
Read More
In a SaaS discussion group, I saw this: “SEO agencies are telling me ‘You have to be patient, pay us for at least 6 month and you will see the results.’ Is that right?” And, of course, a bunch of SEOs jumped on the thread …
Read More
For SaaS companies, PPC marketing presents some unique challenges. That’s because SaaS funnels are longer and more complex than for most non-SaaS businesses. This means it’s harder to track conversions – and calculate the return you’re getting on your PPC marketing. Common mistakes SaaS companies …
Read More
I thought it would be an interesting experiment to see how Hubspot’s homepage has changed over the last 12 months. After all, this is a hugely successful SaaS company – and has been for a long time. So how much better can they get? So, …
Read More