12 Rules for Google Ads

I’m currently living in an Airbnb in Seville. There are four books on the bookshelf. There’s a Stieg Larssen novel… A biography of Jackie O… A Chinese erotic novel set during the Brexit referendum…  …and a copy of Jordan Peterson’s 12 Rules for Life…in German. …

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How SaaS PPC marketing is different

For SaaS companies, PPC marketing presents some unique challenges. That’s because SaaS funnels are longer and more complex than for most non-SaaS businesses. This means it’s harder to track conversions – and calculate the return you’re getting on your PPC marketing. Common mistakes SaaS companies …

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