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Category: business strategy

How to grow your business with “Disastrous” thinking

Chances are, you’ve never heard of the Disaster Artists podcast. It’s two Irish guys talking about how they’d survive various horror/disaster movies. For example, they’d survive the Purge by leaving America for a few days and going to Canada. (Sounds like a good idea.) They …

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December 16, 2021December 16, 2021 By Steve

“My SaaS product isn’t getting traction. What should I do?”

“My SaaS product isn’t getting traction. Should I bail?” It’s a good question: if your product isn’t getting traction, should you quit? Or keep going? The SaaS gurus will tell you to keep going. They’ll say that they, too, had struggles. But they kept going …

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January 26, 2021January 26, 2021 By Steve

Eskimos have 30 words for SaaS

“Do you have Eskimos in Scotland?” I’ve been asked some strange questions on dates, but that one particularly stands out. And the girl wasn’t stupid. She’d just completed a maths degree at one of the world’s top universities. (It was recently ranked #3 in the …

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January 6, 2021January 6, 2021 By Steve

Why you’re looking for the wrong things in a PPC manager…

Let me tell you a story… Many decades ago, I worked as a computer programmer.  Our team was chronically understaffed – we had 7 people, but needed 10 – so the company ran an ad to attract programmers. The ad listed the qualifications we were …

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December 28, 2020December 29, 2020 By Steve

Is Your SaaS business a Star?

There are four kinds of business: stars, cash cows, dogs and question marks. That’s according to Richard Koch – who’s made $300m from investing in what he calls “Star” businesses. So, what are star businesses? Why are they so successful? And what happens if your …

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October 13, 2020January 10, 2021 By Steve

In space, no-one can hear your business scream

During the space programme, NASA spent years and millions of dollars developing a pen that would write upside down and in a vacuum. The Soviets just used a pencil. You see, how you look at a problem depends on how you define that problem. If …

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June 1, 2020January 4, 2021 By Steve

My personal experience of the Coronavirus

I didn’t know what to expect. Would everyone be walking around in facemasks? Or would the city be a ghost town? What about the supermarkets? Would the shelves be empty? I had no idea until I arrived in Turin on Monday. And what did I …

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February 28, 2020March 3, 2020 By Steve

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