Today I was watching a presentation by email copywriting expert, Ian Stanley. He was talking about leverage and said, “Let’s say that your salesletter is currently making $100,000 a month. Well, it just so happens that a 20% little lift in that salesletter allows you …Read More
Are you making this mistake with your signup form?
It’s not the “cool” way to do things, but I don’t care. The truth is, if you have a free trial sign up form, and someone completes it, they should be taken to a different url. Why? Three reasons: #1: It’s easier to track. Yes, …Read More
The Stringer Bell secret to SaaS success
Recently, I’ve been re-watching clips of The Wire on youtube. My favourite is where Stringer is explaining the new business model to his foot soldiers. You can watch it here: They’re focused on how many street corners they can control, how to protect …Read More