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Home>2020>June

Month: June 2020

A simple way to get your trialists to engage with your SaaS software

In the copywriting world, we say, “A confused mind doesn’t buy.” If we were to translate this to the SaaS world, it would be, “A confused mind doesn’t try.” What do I mean? OK, let’s say your SaaS product does 10 things for your users. …

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June 18, 2020January 4, 2021 By Steve

In space, no-one can hear your business scream

During the space programme, NASA spent years and millions of dollars developing a pen that would write upside down and in a vacuum. The Soviets just used a pencil. You see, how you look at a problem depends on how you define that problem. If …

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June 1, 2020January 4, 2021 By Steve

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