There’s an idea in online marketing called “ad scent.” Let me explain… Let’s say you’re using Google Ads. Someone does a search for one of your keywords, sees your ad, and clicks on it. That’s the start of a conversation. When he reaches your landing …Read More
Can you really double your business in 60 days?
I saw an interesting post on LinkedIn recently. It said: “Had a conversation yesterday with the CEO of a 30 million dollar company. He wants to grow from $30 to $60 million in 60 days. What do you think?” Here was my reply: “It depends …Read More
10 things SaaS CMOs need to know about Google Ads
Here are 10 things SaaS CMO’s should know about Google Ads: #1: Ad position is the #1 predictor of click rate. Ads that show near the top of the page get 8-15x as many clicks as ads near the bottom. #2: Ad position is based …Read More
How to get the greatest gains in your SaaS marketing
Kevin Kelly, the founder of Wired magazine, recently wrote: “All the greatest gains in life — in wealth, relationships, or knowledge —come from the magic of compounding interest — amplifying small steady gains. All you need for abundance is to keep adding 1% more than …Read More