I thought it would be an interesting experiment to see how Hubspot’s homepage has changed over the last 12 months. After all, this is a hugely successful SaaS company – and has been for a long time. So how much better can they get? So, …Read More
Are your landing pages “on the spectrum”?
I see this all the time… I’ll do a search. I’ll see an ad that’s relevant to my search. I’ll click that ad… … and the landing page is about something else. I’ll give you an example, I searched for “supply chain management.” I saw …Read More
Are you making this mistake with your signup form?
It’s not the “cool” way to do things, but I don’t care. The truth is, if you have a free trial sign up form, and someone completes it, they should be taken to a different url. Why? Three reasons: #1: It’s easier to track. Yes, …Read More
How to make your SaaS landing pages glow
I’m currently living in Berlin, so I’ve been learning German. And, I have to say, I love the way so many German words are combinations of other words. Sometimes it’s very logical. Like “Unterhosenbügler” – someone who irons their underpants. But other times it’s quite …Read More
How to eliminate the #1 obstacle to SaaS conversions
I want to explain something most SaaS companies don’t seem to get. I call it the “3-way SaaS sale.” Let me explain… When your prospect arrives at your site, he has 3 choices: #1: He can sign up for your software #2: He can sign …Read More
How to use a zwischenseite to increase your SaaS signups
Those Germans… they have a word for everything. One of my favourites is “zugzwang.” It literally means “compulsion to move.” In chess, it’s used to mean a situation where any move you make will destroy your position. And, because you’re forced to make a move …Read More