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Home>2021>January

Month: January 2021

“My SaaS product isn’t getting traction. What should I do?”

“My SaaS product isn’t getting traction. Should I bail?” It’s a good question: if your product isn’t getting traction, should you quit? Or keep going? The SaaS gurus will tell you to keep going. They’ll say that they, too, had struggles. But they kept going …

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January 26, 2021January 26, 2021 By Steve

Why you shouldn’t fix your marketing problems

The other day, I was listening to an audiobook where the author said something interesting. He said the reason poor people stay poor is that they’re focused on fixing their debt, rather than creating wealth.  So even if they succeed – and pay off their …

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January 19, 2021January 19, 2021 By Steve

Are your landing pages “on the spectrum”?

I see this all the time… I’ll do a search. I’ll see an ad that’s relevant to my search. I’ll click that ad… … and the landing page is about something else. I’ll give you an example, I searched for “supply chain management.” I saw …

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January 12, 2021 By Steve

What SaaS companies can learn from Uber’s $100m ad fraud

You may have heard Uber is suing multiple ad networks for fraud. According to the rideshare company, they discovered $100m out of their $150m PPC ad budget was wasted on “low-quality or fraudulent” ads. Here’s my take on this (as a PPC guy with 14 …

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January 7, 2021 By Steve

Eskimos have 30 words for SaaS

“Do you have Eskimos in Scotland?” I’ve been asked some strange questions on dates, but that one particularly stands out. And the girl wasn’t stupid. She’d just completed a maths degree at one of the world’s top universities. (It was recently ranked #3 in the …

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January 6, 2021January 6, 2021 By Steve

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