The fastest & most reliable way to multiply your SaaS PPC Profits
In 2001, a skinny kid called Takeru Kobayashi transformed the world of competitive hot dog eating. Takeru ate 50 hot dogs in 12 minutes, smashing the previous record of 25.5. When asked how he was able to beat the record by such a margin, he …
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In my statistician days, I used to say, “The average person is half man, half woman… but you don’t get a lot of hermaphrodites.” Now, these days that would probably get me cancelled for being hermaphrodite-phobic, so I guess I need to find a new …
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In this blog post, I’m going to share a key lesson about ad writing – and one that’s particularly relevant to SaaS PPC. It’s based on a book written 54 years ago. That book is Breakthrough Advertising by Eugene Schwartz, and it’s been described as …
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If you’ve seen Groundhog Day, chances are, you misunderstood something. (Don’t worry, I did, too.) You see, most people think that Bill Murray’s character – Phil the weatherman – is stuck reliving the same day over and over for a few months, or maybe a …
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Imagine that, every day, a guy turns up at your desk with a briefcase. He opens the briefcase. It’s filled with $100 bills. 500 of them. He takes the briefcase and dumps the money all over your desk, and says, ‘That’s $50,000. I’ll be back …
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“My SaaS product isn’t getting traction. Should I bail?” It’s a good question: if your product isn’t getting traction, should you quit? Or keep going? The SaaS gurus will tell you to keep going. They’ll say that they, too, had struggles. But they kept going …
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The other day, I was listening to an audiobook where the author said something interesting. He said the reason poor people stay poor is that they’re focused on fixing their debt, rather than creating wealth. So even if they succeed – and pay off their …
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I see this all the time… I’ll do a search. I’ll see an ad that’s relevant to my search. I’ll click that ad… … and the landing page is about something else. I’ll give you an example, I searched for “supply chain management.” I saw …
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You may have heard Uber is suing multiple ad networks for fraud. According to the rideshare company, they discovered $100m out of their $150m PPC ad budget was wasted on “low-quality or fraudulent” ads. Here’s my take on this (as a PPC guy with 14 …
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“Do you have Eskimos in Scotland?” I’ve been asked some strange questions on dates, but that one particularly stands out. And the girl wasn’t stupid. She’d just completed a maths degree at one of the world’s top universities. (It was recently ranked #3 in the …
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