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Home>Steve

Author: Steve

SaaS founders and VCs are getting their faces ripped off

‘”The fuckin’ frogs are getting their faces ripped off.” That line — uttered by someone called “The Human Piranha”  — is from Michael Lewis’ book, Liar’s Poker — about his time working for Salomon Brothers. (I once met someone who worked for Salomon. It turns …

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May 22, 2022May 22, 2022 By Steve

“It’s all fun and games till someone loses an eye” – Elon Musk

OK…no more Mr Nice Guy. From now on, if you want to hire me to manage – or consult on – your Google Ads, the price is €x. If you want to hire me because you’ve got serious PPC problems – and your current PPC …

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May 3, 2022May 3, 2022 By Steve

How SaaS companies lose PPC competitiveness

There’s a joke: Q: How did you go bankrupt? A: Slowly at first, then all at once. And that’s a good analogy of how companies go from success to failure with Google Ads. It’s a gradual process…followed by falling off a cliff. And, in this …

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April 22, 2022April 27, 2022 By Steve

“My big secret for Google Ads success”

I saw this on social media the other day: “My big secret for Google Ads success?  It’s not audience bid modifiers, it’s not smart bidding, it’s not ad copy.  It’s SCRUBBING YOUR DANG SEARCH TERMS!  That’s the meat of what you should be doing on …

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March 29, 2022 By Steve

How losing your sense of smell could be costing you conversions

There’s an idea in online marketing called “ad scent.” Let me explain… Let’s say you’re using Google Ads. Someone does a search for one of your keywords, sees your ad, and clicks on it. That’s the start of a conversation. When he reaches your landing …

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January 31, 2022February 1, 2022 By Steve

Can you really double your business in 60 days?

I saw an interesting post on LinkedIn recently. It said: “Had a conversation yesterday with the CEO of a 30 million dollar company. He wants to grow from $30 to $60 million in 60 days. What do you think?” Here was my reply: “It depends …

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January 12, 2022 By Steve

10 things SaaS CMOs need to know about Google Ads

Here are 10 things SaaS CMO’s should know about Google Ads: #1: Ad position is the #1 predictor of click rate. Ads that show near the top of the page get 8-15x as many clicks as ads near the bottom. #2: Ad position is based …

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January 6, 2022 By Steve

How to get the greatest gains in your SaaS marketing

Kevin Kelly, the founder of Wired magazine, recently wrote: “All the greatest gains in life — in wealth, relationships, or knowledge —come from the magic of compounding interest — amplifying small steady gains. All you need for abundance is to keep adding 1% more than …

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January 3, 2022January 3, 2022 By Steve

How to grow your business with “Disastrous” thinking

Chances are, you’ve never heard of the Disaster Artists podcast. It’s two Irish guys talking about how they’d survive various horror/disaster movies. For example, they’d survive the Purge by leaving America for a few days and going to Canada. (Sounds like a good idea.) They …

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December 16, 2021December 16, 2021 By Steve

Why focus isn’t all it’s cracked up to be

Did they have “lines” at your school? It’s when, as a punishment, you’re forced to write out the same sentence over and over again. (Like Bart does at the start of each episode of the Simpsons.) I remember being given lines twice – both times …

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November 30, 2021November 30, 2021 By Steve

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  • SaaS founders and VCs are getting their faces ripped off
  • “It’s all fun and games till someone loses an eye” – Elon Musk
  • How SaaS companies lose PPC competitiveness
  • “My big secret for Google Ads success”
  • How losing your sense of smell could be costing you conversions

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