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Home>2021>February

Month: February 2021

How to write PPC ads that arouse intense interest

In this blog post, I’m going to share a key lesson about ad writing – and one that’s particularly relevant to SaaS PPC. It’s based on a book written 54 years ago. That book is Breakthrough Advertising by Eugene Schwartz, and it’s been described as …

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February 23, 2021 By Steve

What everyone gets wrong about Groundhog Day

If you’ve seen Groundhog Day, chances are, you misunderstood something. (Don’t worry, I did, too.) You see, most people think that Bill Murray’s character – Phil the weatherman – is stuck reliving the same day over and over for a few months, or maybe a …

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February 2, 2021 By Steve

This kind of marketing costs $43,000 a day

Imagine that, every day, a guy turns up at your desk with a briefcase. He opens the briefcase. It’s filled with $100 bills. 500 of them. He takes the briefcase and dumps the money all over your desk, and says, ‘That’s $50,000. I’ll be back …

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February 1, 2021February 2, 2021 By Steve

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