Are you making this mistake with your signup form?

It’s not the “cool” way to do things, but I don’t care. 

The truth is, if you have a free trial sign up form, and someone completes it, they should be taken to a different url.


Three reasons:

#1: It’s easier to track. 

Yes, you can use tags and trigger tracking code even without going to a different url, but like all technology, it can get screwed up.

Sometimes simple is just better.

#2: You can have a proper thank you message. 

Taking the prospect to a new page is an opportunity to re-sell him on the decision he just made.

You can remind him – with text or with video – what he’s signed up for, whether it’s time-restricted, what benefits he’ll experience from engaging, and what action to take first.

And that primes him to use the trial the way you want him to.

#3: There’s no downside. 

It’s not harder to code a form that goes to a new page. So you get the benefits of simpler tracking, better user experience, better engagement… at no cost.

All the best,

Steve Gibson

PS There are a ton of usability tips like these in my book, The PPC Multiplier Method.

Things like…

* 6 Conversion-boosting design rules most web designers don’t know. 

* What colour should your sign up button be? 

* Why most web designers will inevitably choose a font that REDUCES sales. 

* Got great testimonials? A simple (legal and ethical) change you can make to them that’ll increase their persuasiveness.

You can check out the book here: