About 10 years ago, I saw something I thought was weird. Here’s what happened… A SaaS client of mine was bought by a company in a related vertical. No big deal. Nothing unusual about that. Happens all the time. Unsurprisingly, the purchasers said that, before …Read More
Does CPA bidding work for SaaS companies?
I was doing some PPC consulting for a SaaS company recently. And one of the questions they had was about CPA bidding in Google Ads. They’d recently switched from CPC to CPA, but weren’t sure if that worked with their SAAS model. They knew it …Read More